What is Search Engine Optimization / SEO

Search Engine Optimization is (abbreviated of SEO) a process or steps that are created by Search Engines, in which results are shown organically.

In this topic, we will discuss search engine optimization, that what is search engine optimization or SEO ?. Search engine optimization or SEO basically is a process. To understand SEO, it is very important to understand these three basic elements.

Elements in Search Engine Optimization

1. Search Engine
2. Search
3. Optimization

We have discussed earlier that what is search and also what is a search engine. Now we will discuss in details about optimization.

Optimization

So first of all to understand Google you have to take an example of a library.

For example, if you go a library and required a book then you will go to librarian and ask him about your required book, and then librarian will be told you exact place of your relevant book and also guide you what information is in that book.

So taking this example, if you try to understand Google, so basically, Google or other search engines are libraries for the internet.

Internet is a very big library if we want some information from it, then we go to Google and search for information and get the result, Google shows us the right information.

This information is shown under specific parameters. Parameter means specific criteria or a pattern under which this information is shown.

Search Engines Optimizations Pattern (Algorithms)

Every search engine has a different pattern. These are not humans and not any humans involve in it, only involve just to make it up.

So technically these are called algorithms (algorithms of search engines). what are the algorithms?

Basically, as you have listened in maths that algorithms are, which do mathematics calculations, under which decided which is true and which is wrong, so these all programs are working under mathematics calculations.

So these are called algorithms. And in easy language, these are called programs.

So what these programs do? as many other software is developed for solving a problem, so these algorithms are also developed to solve specific problems under specific parameters.

So they collect information, organize it and execute it. Which we have discussed in an earlier topic how the search engine works.

So to understand that What is search engine optimization or SEO it is necessary to understand these algorithms, and by which base these programs do calculations and then show results. So these things are most important which we have to understand.

Algorithms

Because these algorithms are different for each search engine. So they gradually updated and become advanced. As it goes to advance its characteristics are updated.

Then they explore things in different methods and also execute in different methods.

And so we being a Search engine marketer we have to understand it completely and then we apply it. So in all process, we need to understand some basic things about search engine optimization.

• How did the search engine work?
• How do they find the content on the web?
• How do they index the content?
• How do they rank information?
• How do they show results against the search queries?

these all steps we have discussed earlies.

To gain knowledge of all these things, utilize this knowledge, and to understand how this thing works and after that utilizing it to improve your website and its content. so this process is called SEO.

So this is a process under which, we improved our content and information and many other things which we developed for marketing. According to Google and its parameters.

Because Google is trying to make its information easy and accessible for the user. So we should do to make information easy and accessible for Google.

Why Google Help Us

So as we help Google, so much Google will promote us. so this is a two-way process, that if we don’t optimize the website for Google (optimize mean tuning like a bike, for better performance) so like that we tune our website.

Where we do this tuning which part is working good and which is not which part is creating a problem so technically this tuning is called optimization.

So when we do optimization of our website so basically we develop our website according to Google or any other algorithms rules.

So, Which is Google searching can found on our website. When will he found easily then he can be shown it up easily.

So this whole process is called search engine optimization or SEO.

And in next we will discuss what are the factors under which Google algorithm works, what things he watches, and how we can make it better because as we improved things, by the way, our ranking will also be improved.

When our ranking will be improved then we will start coming on the front page.