In this topic, we will see more in detail about ranking factors, that, what are the ranking factors?
On-Page and Off-Page Ranking Factors
Actually ranking factors are divided into different categories.
In these catagories, one category is On-Page Optimization or you can say it on-Page Ranking Factors, and another category is Off-Page Optimization or you can say it Off-Page Ranking Factors.
1-On-Page Ranking Factors
The On-Page factors are those factors, in which, which information you have created on your website, and which information you can control, to do anything on it is called On-Page SEO, or On-Page Optimization.
So, for example, you have created a website, you will write its title, write it’s content, put an image in the content, optimize the content, will fix its language and layout.
All of these factors are called On-page ranking factors. Because you implement these on your own website.
Google Sees On-page factors, and then Google sees Off-page factors.
2-Off-Page Ranking Factors
Off-Page Factors mean, factors which are, off the page, means which are not on your page.
If they are not on your page, then it means that they are on someone else’s page.
So off-page normally, if we understand it, is called link building.
So in Google to do SEO, Which are Most important two factors.
On-page SEO, meaning whatever you do on your website, only you can do that.
But then again you can do Off-Page SEO. The factors which you can’t do on your own website, rather you can dot on anyone else’s website.
And by doing this from anyone else’s website means, you get links to form there, and take this link is called link building.
Roll of On-page and Off-Page Optimization
Normally it can be said it has not most preference in SEO, But normally it is believed, that On-Page optimizations have 30% role in SEO and Off-Page Optimization have 70% role in Search engine optimization.
This is no guarantee, but if it is seen in important wise, then it happens once. For example, once you created a page, you also wrote the title, also gave the headings and also write the content, when everything is done, it was written once, then you leave it.
But if you want to promote it then you daily, weekly or monthly, you will go on different websites, on which people are discussing seeking different information, you post your website link on there.
That you required information, this is the link on which I wrote information and you can get on it.
So it is called link building or Off-page optimization.
In which, actually you can try to link your content to someone else’s website.
And that link should be ethical, and if someone demanding you information then you give line to them.
He will click on the link, and move on your website, you will get traffic also.
If Google crawls that site then he will come on your website too.
As we have studied Google behaviour, how Google jumps or crawl from link to link to information.
Besides these two categories, third categories enhance rapidly, is called technical SEO. What is basically in technical SEO.
That technical factors, which normally common marketer can’t control. For which requires development or developers, in which basically on the server-side or on other things technically things can involve is called technical SEO.
In which some factors are, for example, you have to improve website speed, so this is a technical matter, as much you write good content.
if your website is not loading, if its server or IP is another country, if SSL Certificate is not installed on it. These all thing handle on a technical basis.
But in SEO normally many things are depending on developers. So if we normally catagories these things then these are called Technical SEO.
so the combination of Technical SEO, On-Page SEO and Off-Page SEO has become a complete Search Engine Optimization. Underwhcih you can optimize your website and trie to rank your website.