As you know SEO is not only a technical course. It also has an important impact on digital marketing. And now where marketing is going, basically it is going to grow towards inbound marketing. So basically what is inbound marketing? Inbound marketing is a new methodology that basically is growing fast after introducing digital marketing. So what happens in this methodology.
Inbound Marketing With Examples
People think rather they push messages to people or forcibly show them a message like on TV and newspapers. These marketers think the user myself searching his need and want to come to your site and then you address him his need and want and provide him value. If his hearts will then he will be buying.
So basically it is talking to winning trust. If you talk to win trust in digital marketing then there are different methods in it. Under which you can track them and can watch how much people show their trust, how much people are interested, and how much people are going forward or not.
So that when this data is available to you then your sales team can reach them. And according to their stage which they can talk to them. That which issue you are facing or which help you required. So in inbound marketing rather then you force them, you solve their problem and they ready to buy the product for you. Its opposite is outbound marketing.
Four Stages in Inbound Marketing
To understanding it SEO has a big role in inbound marketing. There are four basic processes or stages in inbound marketing. There is another stage in inbound marketing which is not including in the search category. So for these four stages, planning can be done. So what are these four stages in inbound marketing?
Attract Inbound Marketing
What is attract? In this stage, it is considered that people who are searching for you or your product. They will have some problems or some want. And you attract them. When they search on Google then you must have the answer to their search. If they are writing a question, you should have the answer of that and if they are inquiring something then information about that should be have to you. So content is most important to attract people.
Convert Inbound Sale
The second mains step is to convert. First, you have to create content for users when they will come and attract your content then they will be converted in the inbound sales. Because people who didn’t know before. Now to those people you have to convert. You will take their e-mail address, and you will convince them anyhow that they will go to leave out their number or email or contact number.
And when you put this data in tool then that tool starts tracking and starts to give you information. Which person has come to your site and what he searches or browse and how much time he spends on it etc. When this data can be available through inbound marketing then on this behalf, your marketing has become very good.
The next stage is close. When you have to inform this, that a person is visiting your site, your blog or pages and exploring different information and spending time on your site. Then this data is very useful for you because, you go and talk to them before and then try to close them, means as a sale convert them.
Delight Inbound Services
As they convert in sales. Then the delight phase comes next. Now, normally what happened. Generally when we convert sale then we stop marketing for a short period of time. Though it doesn’t have to do. Inbound marketing told this you should not stop content. You create content for those who are your regular customers.
And help them more in their product. That help can be your tutorial or different type of content. But you also make them your brand ambassador. Brand ambassador means they will be so much happy to you, that they take out your brand to other people.
When they talk about your product then they told them your brand name. They become your promoters and sele your product by themselves. So referral marketing concept drives form here.
Basically it will be done, when the inbound marketing process will be completed. So to reach that point understanding about inbound marketing is very necessary.
If you read the newspaper or watch TV. You have to note that on TV or newspaper or other traditional media, upon them adds are showing. And under these adds, these channels or newspapers make their revenue. These adds are not bad things but the problem is this, these adds are not according to your choice.
You have noticed. Often some time if you are watching drama, news or other things, different adds are showing to you in the middle of context. You see the adds once for repeating views, but these are showing you again and again. This method is called outbound marketing. Outbound marketing means, marketing which does by force. You put your message by force in front of people.
And all marketing which is going on thought traditional media is an example of outbound marketing.
Outbound Marketing Examples
So taking an example. If you are watching the news then taking a break in the middle of news an add is showing to you. And for this, your user experience is disturbed. so what outbound marketing does. By disturbing your traditional behavior and interrupt you show an add to you and after that you have to continue.
Take an example of a newspaper, there is limited space on paper so to give you a headline and ask you for going some other page. Because on the front page they show their adds for generating revenue that is their business So like this on TV they have only 24 hours in a day. So in 24 hours, they show you their content and also adds. Also read: Digital Marketing types
So it is compulsory for both channels. And this thing can create a problem for them. Now problem is coming this. That people are started disturbing to showing an add again and again. So you have noted, that’s why when an ad comes on screen you change the channel immediately. And when add plays you start to do you some little work. Or at the added base, you switch off your television and start using your mobile. Or any type of work which you have stopped, you have to start doing these tasks in the middle of drama or news when adds are playing.
So the business role is this you have a product or a service to which the user is ready to buy it. And to convey your message to that user you can put your adds on newspapers, TV or use any other traditional channel. Imagine what will happen to that business whose adds have not watched and that business is paying for its millions of rupees. So that’s why brands are taking out their money from traditional marketing and are investing their money in digital.
And basically on digital, they gain much value. So this outbound marketing concept is going to phase out because effective element has been finished in it. This is not the case, because you show a single add to all types of people. In which the child is also sitting, father and mother are also sitting, young and old also. this add is showing the same to all types of people.
so you have no opportunity that you can show a special addition to a special group of people. So that’s why this outbound technique now remains for only a limited set of groups. These are those adds which generally looks better to all type of people. And they can’t be made for a special region or special group of people.
Outbound Marketing has Vanishing
So we have to understand outbound marketing, because we have to know that by which phase we are coming out and people are entering which business model to coming out from which model. So outbound marketing is also now effective specially like Pakistan’s countries. Wher digital penetration or internet penetration is not so high, it does not reach everyone.
But gradually the internet is growing. And now it becomes so easy for people to buy internet devices or mobile. It will be spread outbound marketing will decrease and decrease. Currently, the outbound marketing concept is in Pakistan but in another world, outbound marketing has almost finished. Because they know to invest in it, benefits are less and losses are high.
We have discussed in our earlier topic how paid and organic traffic are different and how we get traffic. But we have to understand how media works on digital? and how we have to create media? “Media” means that content or space which you own. Media which is available on Digital.
Now we can divide media into 4 categories. This group is called the PESO model.
Owned Media Paid Media Earned Media Shared Media Now we discuss these all media types in details
The most important media from all of them is owned media. That is the media which you own only. So what comes in owned media? It is the name of all these things which you own, means which is your property. For example, your domain, content, article which you create, video, infographics, ebook, and image, etc.
This all type of content you create so this is your property and you are the owner of this content. And most important is this content. When you want to promote content you have to required owned media. On this content, you have to bring traffic because you have owned it.
When you have to promote owned content then you can promote it by paying money. So as much traffic you have to getting by paid content is called paid media. For example, you have to create a website and now you want to get traffic by paying to get on top. This type of traffic is called paid media traffic. And on paid media, it depends upon you, how much budget you have spent and so much traffic will get you.
You can promote owned media by paying and then another authority will be built.
If you create quality owned media, if you create quality articles, video, infographic or any type of content then that traffic can be earned for which you were paying. So how it can be earned. So it can be earned through viral content.
Basically viral content is the shape of earned media. In which you can earn that media from those channels which can help you to grow. For example, if you have done good work then the media will cover you. Articles will be written upon you. You will have interviews. These are those things for which you can’t spend the amount, even then people promote you. It is your earned.
This traffic is your earned. Which you earned by your quality. So you have to understand it as much quality will be your content and it is helping people, giving benefits to people then people will help to virality it. They will promote it and share it.
Forth media is shared media and it is mostly similar to earned media. In earned media mostly people discussed PR (public relationship) or publicity. What publicity means? If you have done good work, then media coverage you, publicity to you. Newspapers will promote you, that you have earned.
Social media is also this thing’s name. But in social media, social channel dependency is coming. Social channel dependency means if you have creat content on social media and it is viral on social media. That content should be an image, video or any other type of thing of your website.
So these all 3 medium depend on 4the medium which is owned medium. If you will not have owned media them you will be a flop in paid media, earned media and shared media. Most people think if they only create their Facebook page then they can run their business.
That is only a share media example. But the problem is this if you will create a Facebook page, creating a Facebook page is a good thing, but only to creating a Facebook page is not a good thing. You relay only on the Facebook page. If in future your Facebook page banned then your all media will be dead.
You have to do if you have created a page on Facebook or any other social media channel then you can get traffic on your website. So that you can tract this traffic by your website. And subscribe to them in your email list. So that your asset can build. You can create millions of millions of followers on Facebook or any other social channel.
If any day your page will be blocked or Facebook or any other social channel will be blocked your all media will be dead. And all of your investment in this will be dead. So like this, it is advised in paid media that you promote your owned media by paying. And don’t rely only on paid media. So in paid media as long you will pay money until then traffic will continue to get you.
But as you stop paying, your traffic will be stopped. So if you want to rank early then you use paid media it is also a good thing but you have to convert all traffic on your owned media. So that people will remember you. Next time they will come free to you. They will come directly on your site so your traffic will be direct.
Owned Media For SEO
So the most important thing is How have we done SEO. SEO is only is done on owned media. When owned media will be present. When you will do SEO you will do on your own media. so other things will support you. If you will not do owned media by SEO then other things will not support you.
A good digital marketing strategy that is outside SEO, but a good digital marketing strategy is you use all these things equally. You get expertise in all things then you will see in a central authority will built. So to built authority you have owned media, you will get organic traffic, and by paying traffic, you will earn traffic and also get traffic by share media.
So you will build authority. When you will become an authority website then people will know you. And it will be very easy for you to promote your business or your client business. And it will be also easy for you that you can do good marketing and become a good brand.
Have you thought if you buy something then how you buy it? and if you buy it, why you buy it? The purpose of anything which you purchase should be your demand or your wish. So we have discussed it what is intended. So in this topic, we will discuss, how can we understand users buying behaviour. And how a user buy it like it and interact it? And we also discussed in this whole process where our SEO will play a role.
Because this is a digital era. And people who purchase online that search also online. And as people physically go to a shop and buy any product so like that people have behaviour in purchasing online. So for that, we have to understand a loyalty loop.
What is Loyalty Loop and Where It Stands in SEO
Does loyalty mean how much someone is loyal to you? How much is your favorite customer? Some user like you and want to purchasing again and again. Because they like quality or price, there are a different purpose to like you. So if we want to show you this loyalty loop that what is loyalty loop and how it works. so you can see and understant it how a loyalte loop works.
How Loyalty Loop Works
Let me explain what happens in it. For example, you don’t know a brand or you want to purchase a thing the first time which you have never ever purchase. So your behaviour will be working in some stages.
So your first stage will be actively evaluation. If you have required this thing then from where you will get it? Normally you will go market, or ask friends, as relatives from where it will be available and how it will be purchased. Which is better and from where the better thing will be available. So when you ask all these questions these are called active evaluation.
Acitve Evaluation in Digital
In digital, you go on Google and research. You will write a question and search for the answer, and write more questions and also find more answers. Do do you have to come at such a point where you will be understood, a thing which you required from where will it purchased. How much price will get? Who are selling it? and how should you do that?
This can vary from product to product but generally, this active evaluation is important for you to understand what is loyalty loop. If you are business. Because in this active evaluation a user has defined from where he should have purchased a product.
Moment of Purchase
Our purpose is we see how is it done in SEO. So after completing this active evaluation there comes a point, where the user thinks that he should have to buy this. This moment when a thing is decided in your mind that you have to purchase this because before this you are thinking so in a single moment you decide now it has to purchase.
And after that, you talk about payment and put it in your shopping cart for buying. There are different experiences, that where you are standing and from where you are buying.
Post Purchase Behaviour
When you purchase and use this product then this process is called post-purchase behaviour. What is post-purchase behaviour in the loyalty loop? Basically when each brand sale you some thing. So with that rather they give you warranty or support or are many other methods by which you can connect to them. For example, if you purchase a product and you use it, but possible it is not working or having some defects or any other issues product have.
Then you go to them and talk about the product. And after talking you understand rather they are litning your problem or not. It is called post-purchase behaviour. Because it is the most important behavour. Because if any brand wants to increase their customer then many brands can win customer at this moment. And who wins customer at this moment he wins them forever.
But here if you lose them, you do not provide them proper support. Then what will they do? They will not come to you again. And start the process again. Basically loyalty loop explain this that. Because in purchasing post-experience experience user will define, if he required that product again then should he go to that brand or not. If the customer is satisfied with your product and happy with your customer support then obviously he will come to you again, rather he again searches a product.
So this loop will be created. Because in this loop user will not search again if he required shoes again and he again searches on the internet. Rather he is satisfied with your product. So he will again come to you. If he likes to show off brand then if again he required shoes then he straight goes to that brand and will purchase shoes. So for each business, it is valid that it should understand this loyalty loop. And he should be aware of what is loyalty loop.
How Loyalty Loop Effective in SEO
We have to understand how this loop is effective in SEO or digital marketing. Or how can we put our input in this loop? It may also be a matter of digital marketing or also a matter of search only. So we have to focus on stage number one which is active evaluation. The stage when user activity is an evaluation of your brand. Because in digital, evaluating means he is searching for you.
What is he searching this is necessary to understand for you. For example, if he requires shoes then he can write “best shoes in Lahore” or “best shoes in Pakistan” which shoes are best to buy. If you are selling shoes then this customer is relevant for you. And you should rank against this query. Because if you will not give him an answer to this question, then who will give him an answer that will be win customer. So like this, if you talk about clothes, restaurant, jewelry or any type of business, so people ask a question which actively falls in that which brand have to discuss.
So this active evaluation can play a very important role under search evaluation. Because we have to understand that what is search and Google is largest search engine. And these searches occur in Google again and again. So if you make your strategy like this for Google and Bing Which are the largest search engine in search engine types. And you can rank your content on these queries or products.
And after ranking, you can become a part of that active evaluation. When you will become the part of that active evaluation and they will come on your site then they will decide rather your product is so much value that they purchase it. And after using refer it to other customers. so a moment of purchase will be then activated when you will talk about user behaviour.
So if we want to complete this loop and want to come customer again and again. so, first of all, we must do to attract customers. So in the first stage active evaluation. In which search engine play a very important role. And which brands have understood this they use it and by using it they can increase their traffic. More traffic means more customer and more customer means more sales and business.
In this topic, we will understand how search engine marketing have a relation to digital marketing. And how we can use it in a big strategy that we can use it on our website for ranking purposes. Also read: Different types of search engines
There is four main channel to avail traffic on any website.
These are four big mediums by which a website get traffic.
Search means when anyone find you or search you through any search engine like Google, Yahoo or Bing, etc. This traffic will be called search traffic.
If on the other side you will see social media, then it means if someone is searching for you in different social media channels like facebook,twitter, and linkedin, etc. Or he visited your profile or page or he has watched you any post or video then the traffic. Which will be come form these channels on your website will be called social traffic.
Direct traffic means people rather know you or familiar with your website. They will search you by writing your name or your business or direct your URL will write and search you.
This traffic is called direct traffic on your website. And they will directly access to you. So it is direct traffic which not comes from any channels. They directly open your domain and we called them direct traffic.
4th type of traffic is that traffic which comes from other websites links. For example, if any website has given an internal link to your website, if the visitor of that website will come on your website by clicking on that link, this traffic is called referral traffic.
If someone refers to you and or give a link to you. So these all types are so necessary to understand that we have to categorize that which medium is most strong for traffic which channel is weak for traffic. If we promote our strong channels and also make better of our week channels then our overall strategy will be going on better.
Organic medium traffic means if someone has a search and finds your domain. And without clicking on Adds they click on your domain then this traffic is called organic traffic.
This is free traffic in this type of traffic website owner have to pay any amount to get traffic. It also means when someone has clicked on your domain then it has clicked on your organic listing.
And organic listing is that listing which Google understand by its algorithm and rank you that you are a better one against this query. So when you do SEO then this organic traffic help you to solve your SEO. And we enhance this traffic through SEO.
We also know that Google allows us to paid traffic. If we can’t rank early in our keyword and can’t get any traffic then Google five us paid traffic opportunity. We have to place add to get traffic meanwhile we are working on SEO.
This traffic will be called paid search traffic. Because it will come from the paid channel so that search is known as PPC campaign or sem marketing. These are services which we get through search. As on organic and paid medium are available so like that on social organic and paid medium also are available.
If we talk about organic in social then it means that anyone have not to click on your adds come through your viral content or post. They can also come through your page, post, groups or other any type of content which you have shared on social media channels.
This traffic comes on your website free of cost. You have not paid to anyone to show your site. In digital language, you have listened to viral content. That thing which sometimes does viral. Some time some video, status or content publicly become viral. Viral means that become trending.
Trending means maximum people watch it and click on it. This is that traffic which can’t buy by giving money. This is that traffic which is gained by quality content. So it is called viral content and social media manager can manage it through social media management. And can take maximum traffic for you.
Social Paid Traffic
As you know in each country of world everyone is attached to social media and everyone has a presence to social media. And which is present to whom you can show ads. In social media adds are placed as adds are placed in Google.
In social media, you select a campaign and paid the amount and against this, they can visible your add to the social audience. If someone will click on that add then this will be count in social media advertisement.
In which you will know that who is coming to clicking through social media by adds but these are not organic traffic these are paid traffic. Paid traffic means you have to give money. And paid traffic rather in the social or indirect medium you have to paid money.
Difference Between Social Paid and Direct Traffic
But in organic, you have not to give money rather you have to provide quality so, that content should be good enough rather give money people themselves like it and share it to others. Also read: Difference between social search vs digital marketing
So this is the main difference in organic and paid rather it is on social or on Google. If it will be on Google then it will rank that content. And if it will be on social then social will be sharing that content. so both have different elements but both are called organic traffic.
In Google people can run Adds through Google Adds product, and in social people can run adds through demographic. Demographic means where you live, male or female, what you like most, which pages you like what is your age etc maximum factors are involved in it. so on that basis, you can run ads.
Direct traffic means people know you or know your site. They come to search directly your URL or search your business name. This traffic is called direct traffic. This is also another important medium but the organic medium is most supper in SEO than any other medium.
And referral traffic means which come to other sites. It means your site is linked in anyone’s site and when traffic will came on that site then that traffic will also move to your site through referring that site. It is called referral traffic.
Importance of Content
In all these one thing is most important that is content. If you have not content then you can’t activate any channel. Your content is heavy on anything. Rather you have to get organic traffic through Google or by paid your content is necessary.
Because when people will click they will land on any page. If there was not any Good eventhoug you get traffic by giving add money people will leave your site. You can get users on your site by running adds but you can’t stop these users on your site. So to stop on your site you have to create quality content.
So like that on social media, you will move users to your website by paying adds. But when they will land on your site and they will not find any quality content then they will go and leave your website.
So like this, if anyone will come by visiting your site and you have to required content. If you have not any content then people will not retain on your site. And if someone links your referral then you also required content. So content is king.
When you open Google.com What you see. A logo a search box and some links top-bottom and complete white page. If you open this Google site to any other browser or any type of device, you will see Google as it is. Google is a search engine or a company
So Google can take place many changes in its search, but from the last 20 years, it keeps same its home page. And here you can see how Google search looks in 2008, and Now in 2019 how Google search page structure.
How Google can do this and what are these changes. What are the new features which Google has added, and What are called these section? And when and how these sections look.
What is Google Search Page Structure and How Google do it?
So Google has made a significant improvement over the past 10 years. Also in design, and many changes are such as to whom we see but we have no idea and ignore it. Here will be disclosed maximum changes which Google has made, what are these changes? and where we see in our daily life?
1- Direct Answer Box
First comes a direct answer box. When you ask a question to Google, it wants to answer it. Google is an answer engine. This is Google attempt if it understands your question it wants to give the answer directly. also read: What is Youtube SEO
And to make prominent of this answer it shows its result in different form as compared to other results. It gives a prominent place to its answer. In which is the answer to your question, images related to your answer, and also show with it related searches. So this is the one google search page structure change, which Google has done in the previous 10 years.
2- Featured Snippets
The 2nd main change is featured snippets in its search structure in which it shows you different results in highlight form. These forms are divided into given sections.
Google Paragraph Result
In these changes, the first thing is a paragraph. If your query is asking about information, and Google will show you a paragraph. So that which is your information, you have to know instantly on Google.
If your answer is in the small paragraph which you have found on Google then you have no required to click some other websites. That’s what Google wants, you can get all the information on Google. And if you get satisfied results then ultimately you will remain on Google and not go to other site leaving to Google.
Another list of featured snippets is list in Bullets. Most people find some searches like “recipe” or other information in which list is included. That list Google mostly shows you on Google in bullets form. If you write a question which answer will be in steps like “how to set up a camera” or “how to drive a car“.
If you ask all these things to Google and if steps are involved in your answer and Google have to understand that what is your query. Google tries to give you a direct answer. And it shows you in featured snippets form in a bulleted list. You will find this list from there. And furthermore, provide you reference if you want to read more then you can read from there.
So like that bulleted list, Google has another feature in its search page structure. If in your query results these are involved in steps in numbers like “1,2,3….” then it shows you results in number list. And if you get your result on Google then you will not go any other site. You will get your information from here. Also, read how Google search engine works?
Another interesting thing Google does in its search structure that is table design. Some times table design is necessary to understand a specific type of information. If you get information in colums then you can digest it easily, that what meaning of that information.
For example, if you search investment then your result will be in the table and you can easily understand it. You have to noticed when Google do the conversion or show you the information in table form, then to digest information can be very easy for you. And this also Google do for your convenience. It then, when it thinks that its information will help you and it is that information which is you searching.
3- Rich Snippets
Another interesting thing you have to notice when you are searching for some information in which you have required ratings of a product or price of that product. It is called rich snippets in Google Search page structure. And it is the most important feature of Google.
Google does this, it put data form websites if these websites are public website on which people are giving reviews. For example, if you have to shop form an e-commerce website and a product is added there. Some people buy this product and some leave reviews, someone gives Good review if the product satisfied him.
And some on leave bad review if the product has not satisfied with him. And they all gave star rate from 1 to 5. When the five-star rating then Google wants to show that rating. For example, if you want to buy a product then before buying you can understand that this product price is this and have this star value. And this product is available in stock or not.
This information Google wants to show you on Google. So that you click on that point where you think you have to go. For example, if you are searching for mobile and you find a list of mobile list, then you will be known, which mobile is better and what price is of that mobile on different websites. How does Google search work?
And what are the features of that mobile? If you will see the same mobile on different websites, then you will find the same features but a little bit different in prices. So At that point, what will you do? Ultimately you will click on that website by which you know, that website will help you or you think will give you a cheap price mobile.
So it depends upon you to whom you chose. But it is Google attempt, maximum information will be provided on Google. And that information Google provides you in rich snippets form.
4- Local Pack
Another feature is the local pack name. Local pack data comes from Google Maps. And this local pack feature is then activated, when you search a query in location base. Then it shows your location base related results. For example, if we take the example of a restaurant, then the restaurant is a physical place where you can go and have dinner.
If Google thinks, which thing you are searching, a location can matter. According to that location, it shows you maps, and that maps show you, how much far are you from any place, or near to that place. And by these results, you can decide, that you can go there and do dinner or can do any work or not.
Its name is the local pack. And mostly Google show you maps in your search results.
5- Knowledge Graph
Another main and interesting feature of Google is the knowledge graph. This knowledge appears on the right side of the search. This knowledge graph then appears on the right side, when you have got information to a particular thing.
When we search for any famous actress, place or person. Then Google shows some information on the right side and mostly this information is coming to form Wikipedia or another encyclopedia. Where Google sees fit, it shows images, maps, and furthermore links. Possible you want to know about them or want to search these.
So it is called the Google knowledge graph, and have remained a successful product from the last 10 years. When Google launches it, users like it very much. For these users mostly research become so easy, because some information which they have to watch to go on other sites now can be visible on Google.
6- Knowledge Panel
knowledge panel is a little bit different from the knowledge graph. The difference is, the knowledge panel takes all the information from Google. But in the knowledge graph, we have discussed that information have come forward from Wikipedia or encyclopedia.
And in knowledge panel information comes from Google Maps or other Google’s properties. This is the difference but it also visible on the right side of search. If you have Google Maps listing, means if you are registered in Google Maps as a business, and you have some feedback on your location, people have reviewed it, your number is added in it and your address is added in it.
Then Google will show you your information in the knowledge panel form to whom, who are searching for you.
7- People May Ask
Some times Google feels if you are searching a thing, then you search some other things also. so in research when you ask a question then after that question, you ask 2nd question, and after that 3rd and so on.
This all data is available to Google. And on this base, Google has launched a new feature which name is people may ask. When you ask a question to Google. Then Google understands it that it is necessary to give you an answer, and also provide you some other relevant answers also.
Maybe you have to ask this next question or this next question. As you continue to click on your question it will show you more questions. So people also like most this feature because once again user search becomes so easy. And people search in their favorite search engine and from there they can know more answers.
This is the most important Google search page structure feature. You have also noticed it when you have to search for some question.
8- Image Pack
Another feature is with image pack. In which Google show you images. If you are searching images of something rather then you go on Google Images you have to find all results on Google search results. And Google thinks if it shows you images on it possible you have like any image and click on that image and get your information rather then to go on Google images section.
9- News Box
Another most interesting feature of Google search page structure is news box. Which is related to the news. If you search for any topic, and against that topic, a piece of hot news is going on. Or Google thinks it is a topic on which news has to be shown. It shows you a box with the name of the news box.
In which related news or trending news can show you. If your topic is in which an incident occurs or a newsworthy topic then it shows you in news form. And other results show you in below. So if you find news in this form then you become so easy in your life that you have to get information quickly.
So like that Google can take new innovation in its search page structure and with that, it also deletes some features also. It totally depends on what people are liking and how Google test it. And how decided after evaluate that what feature put and what feature has deleted.
Google is the world best search engine, and how is it the best search engine in the world it will be discussed in details.
But Google does not get money to his organic search. If you want to do something to paying Google then you only can place the ads. We know how much Google is serious about its business.
And it told me that how Google better its search engine and its queries and what is its procedure and what is Google approach to search. We look at its a bit, why Google is better and why it is to be going better to better.
Why Google is Much Better Search Engine in the World
It is a common question, that why Google is much better than other search engines. Because Google has thousand of Ph.D. Engineers, who can frequently make better it’s the engine. And to do better it, they put it in a process and stepwise can do this process and after that shows to the public.
How to do Testing Step Wise
How they do this testing step by step and how they can test it by its users. There are three main steps to test these.
Focus on The User
If you have noticed, the most important for Google is its user. so it not shows you an extra add or other things. When you go on Google, there you saw only a logo and a search bar only.
Unless you search data can’t show to you. So the main important thing for Google is search results for its users. Google makes a search engine for users and it thinks to get an opinion by users is most necessary.
So when Google enginers give suggestion to Google some changes to make better its search engine then Google hire an external team to check these changes. They are specialist in their field, it shows them to test and provides a guideline.
These guidelines are depended on different parameters, that what you have to test. And by watching results they told Google these things have been tested. This point is we fell well and this point fell not well.
So this test comes in front of all in the form of a checklist. And when Google analyzes its things then it also avails its test results. That these points are favorable for some persons and these points are not acceptable, and what is like it he rollout it. And which are not in favor maybe they stop it at the spot.
This is another type of testing which Google does. It shows two versions of the same thing. Normally it is called A/B testing.
For example, you have one page in one layout and the same page is another layout. Now Google shows these images to outside people, that we have to show this result in these two types. Chose a result and told what you look better.
So the tester people evaluate that rather they like No A or No B. On this bases Google take forward things which people most like and other things are getting in the review or stop them.
Test with Public
The third thing is Google also test with public. So what is that test? That two things which show to its evaluators as it is, it shows these results to its audience.
Normally people can’t understand it when the experiment is going on with them or not. Happens it sometimes a feature appears on you and then it doesn’t appear on you.
Google put a feature to a separate audience when they open Google.com then that some feature make them visible. Some traffic audience how to react to watch this new feature.
All these things Google is monitoring and with that Google monitor graph, if we show them this thing our graph and our activity is growing upward, and on another side, it seeds if we show them other results then our graph is going downward.
So after public test, Google gets the data to his enginers. And they evaluate which thing is better and which thing is not better. After all these combinations, when test results come and expert opinion come to.
Then they all decide that which feature will go forward, which will be reject and which will be go in further review, and do it with more testing.
So to take all these things, Google makes better its search engine. so this is the guarantee by Google that it can’t allow it engine effected without these steps.
So this proves that anyone can’t convince Google that which thing you will launch and how will launch.
Because Google says, we sell advertising not search results. So when Google will sell search results on that day, Google would not be Google anymore.
Website Owner Suggestion
So Google does another work which is, Google guide website owner or gives them suggestions. That how you can make your website better and how Google is watching your website and how is perceiving.
Google provides them search engine guideline through Google search console oldest name is google webmaster tool that which issue Google is finding in your website.
And Google also told to website owners that you have not done some things. These are the guidelines which Google launch time to time. You can read all the Google guidelines.
Google Does not Host Content
And at the last Google do this, Google told to website owners that you have the right to share your information. So some website exists on Google which looking not legitimate or creating for fraud purpose, or their results will be not beneficial.
Google understand this thing and watch this, but Google says this that we can’t decide how your content is. Because Google does not host content anymore.
Host means that content is not to Google that content is on your website. What you have written on your website you are the owner of that content or some other one what writes on his website and how he is creating content he is the owner of that content.
Google will not tell him to remove their content or you can’t put your content. Rather it is good content or bad content both have the right to come in search engine.
Google only put search results in its database, and it told only where your information exists.
Nor Google put information in its database nor shows it. Google only told you the location of that information.
But in some extreme cases where Google thinks some people are trying to cheat Google and trying to come on top. To whom we called black hat and white hat SEO. When they try to come on top with that techniques Google can block them, and also can delete them.
Google all these things do like that, Google thinks as it does its engine better its user will come to it. When its user will come to it then its company will grow and he will also generate money. Which is the ultimate purpose of every business?