understand google keyword planner tool

Understanding Google Keyword Planner Tool

As you know Google keyword planner tool is a part of Google Ads. Now we will understand that magic tool which told us about its magic that which business you can start and in which business you will get the benefit. Let’s come and understand the Google ads keyword planner tool step by step with complete detail.

Step by Step Guide to Understand Google Ads Keyword Planner Tool

Now we will understand all steps about this magic tool.

Sign in Google Ads.

First of all, you have to sing in Google ads. when you have to sign in then the following screen will appear in front of you.

Open Keyword Planner Tool

When you sign in Google ads then you see a “tools” option on the top right side. Click on the Tools tab and then a drop-down list will appear. Here you will find different columns. First, the column is “Planning” and under its first option is keyword planning. You have to click on it and remember other options are not related to SEO. so you have to ignore all these things. As you click on the keyword planner tool Google will show you two options.

  • Get Search Volume and Forecast
  • Find New keywords

Get Search Volume and Forecast

This option is used if you want to run a campaign then you will search for different search volumes or forecast of specific keywords. Because we are not running ads campaign so we ignore it. This area is used mostly for running ads on Google.

Find New keywords

Find new keywords means if you have to find a new keyword about your business or adds then you can click on it and then write a keyword. you have only written a single keyword in this section to write its possibilities. If you will write more than one keyword then you will not clearly understand a specific keyword and its group.

As you click on it you will find new keywords it means it will ask you what you want to search. so basically this is a search that is related to your business. What is your business? you will write about that to know that what people search about your business.
For example, if a person has a mobile shop or mobile accessories shop then it is very important for him to know that what people search for mobiles. So let us come and know what people search in Pakistan against mobiles.

So you have to write the word “mobile phones” and then press enter it put this word in suggestion. It means you can type more words in it. But a good and easy technique is this you use only a single keyword in a single time. This will benefit to you that it will be easy for you to understand which keywords are coming against which keyword. For better results try to search only a single word in a single time. So that your data will remain filtered and you get very focused data. When you search “mobile phones” then what results you will get against these words and if you will search another word then what result you will get against that keyword.

If you will search two combine keywords then possible it will not clear to you which keywords comes against which keyword. When you click on search then you will find a window. Now we will try to understand all the components available in this window.


The first thing is the location. You see location is Pakistan selected. You will see on the top right side by default he selected location Pakistan. Because we are in Pakistan so Google thinks that we might search for data from Pakistan. So if you are in another country then by default location will be for your country. But if you are doing marketing for your client or you want to rank another country then you will select for that country.

So then you will find searches for that country. It is not possible that “mobile phone” searches in Pakistan and in the United States become the same. So people who search for mobile phones in the USA are different data and people who search mobile phone data in Pakistan are different data. And this data can’t be merged. If you have made your website in Pakistan then you will search your keywords in Pakistan.

And if you make a website for any other country then you will find keywords for that country. so that you have to know the exact results of that country, how much people are searching for those keywords.

Now I select it Pakistan and it shows the reach of 19.5 million people. It means possible it reach me about 19.5 million people.


In languages by default, it selects English. If you are making a website in other languages then you can change the language. There are many languages available.

eep in mind which language you will be select searches will be found on those languages. So it can’t be done that you are writing a mobile phone in English and language is chosen in Urdu. So if you will select the Urdu language then you will type in Urdu. Currently, we will let him stay in English.

eep in mind which language you will be select searches will be found on those languages. So it can’t be done that you are writing a mobile phone in English and language is chosen in Urdu. So if you will select the Urdu language then you will type in Urdu. Currently, we will let him stay in English.

Search Networks

3rd option is the search network. When you click on the search network then by default Google is selected. It means Google will provide you data from its own database. There are many other Google search partners who put Google’s search engine on their own website. If you want to increase your reach then you can select Google and search partners.

Normally Google data is enough. Because Many websites use Google data in which they can get good results. so currently we select it Google.

Understanding Google Keyword Planner Tool All Columns

Now we will discuss all columns of this too one by one.

Keywords (by relevance)

These are those keywords that people search for in Google. You can say it search queries or keywords. It means there are those words that people type in Google to search for anything. These are those keywords that you have to understand that what people write to search. This is the treasure that Google told you before how much demand for your keywords. This data is most valuable for you rather you are running a business or doing marketing for any client.

Avg. monthly searches

First, Colum is the keyword and 2nd column is average monthly searches. It shows how much average searches are for those keywords. And to know average searches first we have to select a timeline. On the top right side you will find the Google timeline that data which you have search is how much old.

So currently it is selected 12 months. It means “mobile phones” which is our primary keyword is searching from 10000 to 100000 since last year. So if you see below then “cell phone” is searching 1000 to 10000 average since last year. These are those searches that how much time people search these queries. This data comes from the Google database and Google doesn’t tell you exact searches. Google provides you only range.

This is the range by which Google wants to secure its data. So that anyone can’t theft its data. But we marketer can understand it that “mobile phones” word search from 10000 to 100000 time is better to “cell phone” which is searching 1000 to 10000. So if we are thinking about the name of our company on a cell phone. so it is better we put our company name “mobile phones” rather than “cell phone”

If you are giving your shop name “Usman mobile phone” or “Usman cell phone” then “Usman mobile phone” is better among them. Because people search for more mobile phones as compared to cell phones. So this is an example which helps you that how you can make better your marketing.

And after that is competition columns so this and next for this column all are related to Google ads. So we are not running a campaign so these are not important for us. For SEO purposes “keywords” and “avg, monthly searches” are most important.
so we can understand it for our knowledge and whenever we might have to run add campaign.


So the competition column told you on that particular keyword how many people are running an ad. If sometimes you require to run add on Google ad campaign then you will be understood that how much people are running add on this particular keyword.

And you can know that if more people are running add on this keyword then you have to pay more amount to run add or you can’t get space on top. If you want to take a position on top then your add will be better so that you can come on top. So another information is gathered from this that you have to know that people know that users can’t do a sale on this keyword so ultimately people can’t like to run add on this keyword. So for this, you have to the idea that you can run add on this or not.

Ad impression Share

So next is add impression share. This is another Google matrics that told you on which keyword how many impressions you can get on this add. It is now showing blank because we have not yet designed any campaign so it is showing blank data. You have to ignore it. But you have to know what it does.

Bid (columns)

So the next columns are bids. Google also told you maximum and minimum bids. If you want to run add on that keyword then how much amount you should have to pay the minimum to maximum. So in this bidding process, Google knows who is running a good add and who is agree to give more money.

So this is a complex biding. But at least it educates users that if you have to run add then how much minimum add you have to pay and how much maximum amount you have to pay for this. So this Google educates you if you have to run add then how much amount you have to pay. But these are things are not relevant to us. Because our concern is to search engine optimization.

So for SEO, we required only two columns in which the first column is keyword and the second column is avg. monthly searches.

google ads account for google keyword planner tool

Google Ads Account For Google Keyword Planner Tool

As you know that we can do keyword research on Google. And that tool name is the Google keyword planner tool. And for the searching keyword, we have to create a Google ads account for the keyword planner tool. Actually this tool is a part of Google ads.

And is this topic I will disclose how we can create a Google ads account on keyword planner tool and what requirements are required.

How to Create Google Ads Account for Google Keyword Planner Tool Free.

For creating Google ads account for keyword tool we only required a Gmail account. If you have not a Gmail account then, first of all, you have to create a Gmail account. And then follow these steps for creating Google ads account.

Step by Step Creating Google Ads Account

First of all, you have to log in to your Gmail account. After login, your Gmail account then visit Google ads website. When Google ads will be opened.
So keep in mind when you will open the first itme Google ads website then you have to loged in. In the top right there is a button of sign in. When you will be signed in and you are already loged in, in the Gmail account then you will see this screen.

There is a special thing on this screen which you have in mind. And the special thing is this if you have not skipped off this step then Google will take forward you in a campaign mode. In which ultimately you have to create a campaign and Google will be told you to sign up with a credit card.

Skip the Guided Step

So to avoid this thing we have to skip this step. You will saw a blue line which is written “skip the guided step” so you have to skip this guided step so that we can avoid this problem in which we have to put a credit card. We will try to create an account without using credit care.

Select the Currency and Country

As you will skip this step Google will take you a page on which Google asks you your country and currency. So in this step, you have to verify to Google that you have to log in with that Gmail account which you have already logged in. After that, you will select your country and then your currency. You have to select your country’s currency

Keep in mind currency and country can’t change after

If you will want to use Google ads account after that, then that currency and country will run with you. And in which currency you have account if you will use after that Google ads account then you have to pay in that currency.

google ads account

So after selecting the country and currency click on Save and continue button. As you click on save and continue button Google will create your account which will be called Google ads word account. This is a very simple step to create Google ads account for Google keyword planner tool.


So Google ads words and Google ads have this difference that the first Google ads name was Google ad words. Some people know this with Google ad words name. Actually Google ad words and Google ads are the same names. If you will write ad.word.google.com then you will also redirect on ads.google.com. So now its new name is Google ads.
So in the mean when you will see this screen then you will know that your account has been created. and now you can use this account.

what is keyword research

What is Keyword Research in SEO

In this topic, we will discuss what is keyword research and how can research a keyword.

What is Keyword Research with Example

I will take the example of clothes. If you want to open a cloth shop then where will you open the shop? You guess where the customer can get us more. You can go to a mall where people go for visiting and the possibility is they will visit you. And you can go to the market where the crowd is and people wandering can come to you.

This example if I take a mobile shop. Then how we can know where the shop can be opened then will be better. Some people will suggest that for the mobile shop Hafeez Centre is the best place. Because Hafeez Centre is a strong place of mobile accessories. But some people will suggest you Hall road.

But some people will guide you, that you should open a shop at that place from people can’t feel easy to go to Hafeez center or Hall road.

hafeez center
Hafeez Center

Their problem can be solved if you can give them that product on their areas to getting these from Hafeez center of Mall road. They can easily come to you. But in all, it is not clear where will the shop go higher and where it will not. People can guess and in business, a calculated approach can be taken.

What is Keyword Research in Digital Marketing

But in digital this uncertainty is not. In digital, you can find it clear which business you should start with which people visited most. And which product demand is high.

Yes, this is possible, So Google maintains a database of search queries. And Google gives the facility to the marketer to analyze this data.

We can do it by going Google Tool and research which are the keywords that our audience will be searching for completing their own needs. And these products are listed in our business. This is because of its possible that’s why SEO is more successful.

Because when you know this how many people are searching from Pakistan? If you have that type of business then you can create a website of that search. You can launch a new site on that search. And even if your business is in running you can calculate which product is more in demand.

types of keyword

This all is possible from a Google Tool which name is Google keyword planner tool. Google provides this tool for its Ads product. Google add is a different product through which PPC or SEM ads can be run. But this keyword tool in SEO we use for our keyword identification.

So by using this tool we can get results from Pakistan or Lahore how many searches are done by people. If I know it that one million or one lakh people are searching “mobile phone” from Pakistan. Then I will try to launch my business so that to reach up to that huge amount of people who are searching specific business.

But if you have not this opportunity to store things which are on-demand to grow your business. So that’s why in digital we have more control. We can know what are people searching. We can understand that demand that at what time people what search and what they have to need.


When this demand summary is taken. Then it is easy for a business to complete this demand. they put more products to themselves. Or can you started ranked on this product or started a marketing campaign on that product. So that they can fulfill demand and by this, they will get profit. Which is necessary for their business growth.

We will learn this how google keyword planner tool works. Ans how keyword research can do. Which will give us a benefit after that.

introduction to keywords

What are Keywords – Introduction to Keywords

A keyword is the first step which makes the base of SEO. If these steps become wrong after that your all SEO can be wrong.In this topic, we will understand the introduction of keywords and how we search the best keyword.

When you write something on Google for searching, and which words you write on the search bar, these words are called search keywords. Keywords are not a different term this term is used only for SEO. In simple words, keywords are those word which can search to write in Google.

Introduction to Keyword

Originally created as keywords by going Google’s database some come up with the search. So these words are named “key” which means this word is the key that opens the lock by going in your database and comes with that information. Instead of being it complicated we can also be called them “words”. But generally “keywords” used in Search engine optimization.

what are keywords introduction to keywords

People also knew this keyword with another name which is search queries. “Queries” mean questions, that questions which you put on Google and search these are called search queries or in a simple form you can call it jus queries.

So keywords, search queries and words these all are the same names as different things. And you can recognize them anyway. But in our topic “introduction to keywords” and in SEO we will call them keywords. So that you become easy to understand.

How Google retains these Keywords

Google runs a different version in each country. For example, in the USA Google version is “Google.com.us”. When you do search from any country then Google redirects you to that country TLD domain. And when you do search queries on that country domain, that search queries database is maintained to Google.

This database Google can supply to people that you should research it and by doing research improve your research. This is that data that help to do SEO better and to help SEO professionals that what they will insert on their website and how to insert it. And how they can come on top of Google.

Importance of Keywords

In the introduction of keywords, you should also understand what is the importance of keywords. These are most important in the basic structure of SEO. If this basic step becomes wrong then your all SEO will become wrong.

Its importance is this when you search something you search it according to some want or need. These “need” and “want” are called intent. When the customer searches something he comes with a need or wants and he wish that thing he gets. And we have to identify that want and need.

If we found out that intent then by link this intent with our business we can properly optimize our content. That’s why SEO is so successful because by this we can get more benefits because getting what people want. It is an ideal scenario possible which they are searching if they get it they can sale it.

Keywords with Example

We understand it with an example. For example, if you require a mobile phone, then what will you search on Google? You will go on Google and write “mobile phones” so this word “mobile phone” saved as a keyword in Google database. And Google knows that in the USA Mr.John or you once search mobile phone.

We know that Google is accessing from everywhere. And many people are searching for many things on it. So this Google’s database keeps counted which word has search how many times from which country. so it is called keyword which can research alter.

One word was “mobile phones” and with that, you write and another word “mobile phone in Washington” or “cheap mobile phone” or “lates mobile phones with cheap prices” or “best mobile phones under $100” these are those words or queries which you will search in Google. And you want to get your result. So these all words are called keywords for SEO professionals